HAIR BY JOJO
BY SOPHIE NEILSEN PHOTOS BY ELLA CALHOUN
Jordyn Anderson, a freshman majoring in entrepreneurship, has been gaining attention recently for her 5-star hair braiding business. Her TikTok account, @hairby.jojo, has reached 20,000 followers, and her business Instagram, @hairby.jojo, has over 4,000 followers. Anderson commonly advertises her services on her social media platforms and on her YouTube channel, @jordynashleyeh.
Apart from braiding hair, Anderson’s most vital strength is interpersonal communication to ensure a positive hour-long experience for her clients. “I love talking to my clients and being the person they can vent to because it’s a long process; they sit for six to seven hours,” Anderson said.
Anderson stands out from other hair braiding businesses because of her affordability and professionalism. Anderson manages her time well because she does not see her business as a job; she enjoys doing it. She brought her skills to campus to continue her passion, which began six years ago.
Anderson began practicing hair when she was 12 years old and her mom gifted her some mannequin heads. When Anderson was 14, she practiced her skills on her friends’ hair, and her business really got started when a buzz began to grow around her talent at her grade school.
Because of Anderson’s young age, she touches base on how people envy her success. “In the industry I’m in, some people won’t respect you because of your age,” Anderson said. “You have to take it with a grain of salt.” Her advice to young entrepreneurs is never to be too hard on themselves. “Sometimes it’s going to be more critical than constructive,” Anderson said.
Anderson’s most common price for her styles is $160, and she provides the hair for the customer. Her favorite styles are designs and knotless braids because she can showcase her creativity. Knotless braids are second nature to Anderson because she can zone out while braiding. Anderson’s advice for hair care after her services is to wrap the hair in a satin scarf and use a satin pillowcase to keep the scalp moisturized. She also recommends using cashew oil to maintain a healthy scalp.
More advice, tips, and tricks can be found on Anderson’s YouTube channel, where she responds to commonly asked questions.
